Form. Razor Design

Role: Product design team, form development for the body razor, CMF, visualization

Timeline: 5 weeks product design, 3 weeks brand design

Self-initiated project at SO Dsgn

The brief said men's grooming. Premium handle, five-blade replaceable head, metal and soft-touch TPU, with “masculine” written directly into the CMF direction. I built to all of it. Then I pushed the handle somewhere the brief hadn't asked for: a form that reads as preference instead of prescription.

The System

One design language, two temperaments. Edge is cut and deliberate, all sculpted planes. Arc is a single uninterrupted move from top to bottom. Both take the same Standard, Precision, and Comfort heads, so the system flexes without fragmenting.

My focus was the body razor, which is the harder problem. A face is a known surface. A body is angles you can't see, pressure you can't judge, and a hand that stays wet the whole time. Three principles came out of that. Long continuous curves, so reach never costs you grip. Sculpted zones that tell your hand where to sit without a single instruction. Texture that holds when everything is slick. The target was a handle that disappears into the hand instead of announcing itself.

The premise

Razors got sorted by gender long before they got sorted by use. Pink or chrome, curves or knurling. That's shelf logic, not human logic.

Mood Board

Sketch development

Visual principles

One language, two expressions. Edge sculpted and angular. Arc continuous and soft. Same DNA, different temperament.

Shape, color, and finish read as preference rather than prescription, across a system flexible enough for different bodies and different routines.

I worked as part of the design team on sketch development, form and CMF exploration, and visualization for the body razor's direction.

Read More about it here : https://www.so-design.co/work/form